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Armani Launches Nature-inspired Scent Campaign

Armani Air di Gioia campaign image

Italian fashion label Giorgio Armani is heading to the beach to promote its latest women’s scents.

Armani’s Trilogy of Joy features perfumes that reference air, water and sun, inviting consumers to connect with nature to #ShareMyJoy. Through a series of short films, Armani delves into the scents’ namesakes, allowing consumers to connect with the notes through the fragrances’ inspirations.

Natural world
In this trilogy the existing Acqua di Gioia, released in 2010, is joined by Air di Gioia and Sun di Gioia.

Armani’s print campaign for the trio features model Barbara Palvin on a sandy shore. For Air, her hair falls forward onto her face, pushed by the wind. Sun shows her basking in the glow of daylight.